Great design begins with love. Why? Like love, design is something you should feel. I believe brand messaging should be real, true to the brand and never fake. By creating an emotional experience with your brand through visual and written storytelling, you connect on a deeper level. Therefore the audience will be more likely to share your brand with others. Makes sense right! 

I often collaborate with other teams based on specific project needs and budget. 

I also ask a lot of questions! I want to understand how your business works and how I can best help.


The Design Process


RESEARCH & DISCOVERY 

Who are your Competitors and how is your offering different?

Who is your Audience?

What is your Brand Personality? 


BRAND IDEATION

Brainstorm Ideas and Visuals


BRAND DEVELOPMENT

Naming

Logo

Colour Palette

Typography

Iconography

Voice (writing tone)


BRAND IMPLEMENTATION

Business Collateral

Package Design

Signage

Uniforms

Vehicle Graphics


BRAND GUIDELINES 

Rules established to ensure consistent communication across all touch points. 

Using Format