Great design begins with love. Why? Like love, design is something you should feel. I believe brand messaging should be real, true to the brand and never fake. By creating an emotional experience with your brand through visual and written storytelling, you connect on a deeper level. Therefore the audience will be more likely to share your brand with others. Makes sense right!
I often collaborate with other teams based on specific project needs and budget.
I also ask a lot of questions! I want to understand how your business works and how I can best help.
The Design Process
RESEARCH & DISCOVERY
Who are your Competitors and how is your offering different?
Who is your Audience?
What is your Brand Personality?
Brainstorm Ideas and Visuals
Voice (writing tone)
Rules established to ensure consistent communication across all touch points.